Right-Sized Channel Marketing. Real Results.
Transparent pricing.
Low commitment.
Clearly defined deliverables.
Real execution.
About Channelogic
The Core Problem
Channel Doesn’t Fail Because It’s Unprofitable
It fails when partner-led demand isn’t built, measured, or defended early - or sustained over time.
Channel programs break when:
- Channel marketing is downsized or eliminated
- Strategy exists, but execution capacity disappears
- Corporate marketing isn’t designed for partner-led motions
- Budgets must be justified before revenue fully ramps
These are the moments when channel matters most , and is the least protected.
That’s exactly where CMaaS exists.
CMaaS Explained
CMaaS is Channel Marketing: Built for Real-World Constraints
CMaaS (Channel Marketing as a Service) is a senior-led, productized channel marketing model designed to protect and produce partner demand when teams are lean, budgets are scrutinized, and proof is required early.
CMaaS bridges the gap between:
- Channel strategy and channel execution
- Corporate marketing and partner-led demand
- Growth ambition and constrained budgets
Delivered through fixed, outcome-driven packages that executives and Finance can approve and channel teams can defend.
Why CMaaS Is Different
Not an Agency. Not Headcount. Not Advice Without Execution.
Most alternatives fail because they optimize for the wrong thing.
Agencies sell hours.
Consultants sell decks.
Hiring adds risk before proof exists.
CMaaS delivers outcomes.
What you get:
- Senior channel marketing leadership
- Prioritized execution in the right order
- Proof before revenue
- Fixed scope and predictable monthly investment
No hourly billing.
No open-ended retainers.
No surprises for Finance.
Who CMaaS Is Built For
Built for Vendors Where Channel Is Strategic, Not Experimental
CMaaS is purpose-built for B2B technology vendors, including:
- UCaaS, CCaaS, CX
- AI, Cybersecurity, MarTech
- Any vendor with a partner-led or hybrid GTM
Ideal for organizations that are:
- Building an early-stage channel and need proof
- Rebuilding after downsizing or stalled momentum
- Under pressure to show ROI before scaling spend
- Operating with lean channel marketing teams
CMaaS meets your channel where it actually is, and moves it forward.
About Channelogic
Our Story
What We Do
Fractional Channel Marketing & GTM Execution
We help suppliers:
- Launch channel programs
- Activate and enable partners
- Build repeatable partner demand
- Align channel strategy with marketing execution
All without hiring full-time channel marketing headcount.
Our Approach
Who We Work With
Built for B2B Suppliers Who:
- Are launching or rebuilding a partner program
- Need channel pipeline, fast
- Don’t yet have channel marketing leadership
- Want clarity, accountability, and results
Transparent Pricing
No Fluffy Retainers. No Mystery Hours.
Most consulting models are built around time.
Channelogic is built around outcomes.
- Fixed packages with defined deliverables
- Clear scopes tied to channel GTM needs
- No vague “strategy hours” or open-ended retainers
- Easy for finance teams to approve and forecast
If it’s not tied to value, it’s not in the package.
Flexible Commitment
A Fractional Channel Marketing Department,
When You’re Not Ready to Hire
Want to jump into channel, but:
- Can’t justify channel marketing headcount yet
- Don’t want to rush a senior hire?
- Need leadership and execution right now?
That’s where Channelogic comes in. We provide:
- Fractional channel marketing leadership
- Hands-on execution across channel GTM
- Immediate impact without long-term hiring risk
You get the experience and output of a seasoned team without the overhead.